Content Marketing Manager Job Description
A content marketing manager job description template, the ATS keywords that matter, and how to tell a strategy role from a solo writing job.
The title 'content marketing manager' is one of the more elastic in the field, because 'manager' can mean three very different jobs. It might mean managing people — a team of writers and editors. It might mean managing a roster of freelancers and agencies, with no direct reports at all. Or it might mean managing nothing but a calendar, with the actual writing landing entirely on the one person holding the title. Postings rarely say which, and the interview is often the first place a candidate finds out.
The second thing worth reading closely is whether the role is search-first or brand-first. A posting that leads with keyword research, search volume, and organic traffic targets is describing a different day-to-day than one that leads with thought leadership, narrative, and executive ghostwriting. Both are legitimately content marketing, and a candidate who is strong at one is not automatically strong at the other.
Attribution is the honest complication. Content sits further from the sale than paid search or email, and a long B2B cycle can mean the piece someone read in March closes in October, if it gets credited at all. A posting that asks for hard proof of content's revenue impact is often asking for a number the channel cannot cleanly produce — the more useful screening question is what leading indicators the team already tracks: organic traffic to owned pages, assisted conversions, or pieces sales reps actually cite in deals.
Vellacourt · Boston, MA
Full-time · Hybrid
$80,000 – $105,000
About the role
Vellacourt is hiring a Content Marketing Manager to own our organic content engine — blog, SEO-informed long-form, case studies, and executive thought leadership. You will report to the VP of Marketing and work closely with our SEO Specialist and a bench of freelance writers you will brief, edit, and manage.
This role owns organic reach, not paid media — our Digital Marketing Manager runs paid search and lifecycle email, and we want content built for search visibility and credibility, not short-term lead volume. If you want to write the whole calendar yourself with no help, this is not that job; if you want to run one, it is.
What you'll do
- Own the editorial calendar and publishing cadence across the blog, resource center, and case study library.
- Brief, edit, and manage a bench of freelance writers, including scope, deadlines, and rate negotiation.
- Partner with the SEO Specialist to turn keyword research into a prioritized content roadmap.
- Write and ghostwrite executive thought leadership, including bylines and leadership social posts.
- Interview customers and sales reps to turn real wins into case studies and proof points.
- Report monthly on organic traffic, engagement, and which pieces sales actually cites in deals.
- Maintain brand voice and editorial standards across every piece that goes out under the company name.
- Coordinate with the Digital Marketing Manager so paid and organic messaging do not contradict each other.
What we're looking for
- Four or more years in content marketing, including at least one year managing freelancers or a direct report.
- A portfolio of published long-form work you can point to, with your specific role in each piece clear.
- Working knowledge of search engine optimization fundamentals: keyword intent, on-page structure, internal linking.
- Experience with a content management system such as WordPress, and comfort publishing without a developer's help.
- Fluency with Google Analytics or a similar tool, enough to know which pieces are actually earning traffic.
- The editorial judgment to say no to a stakeholder's pet topic when the data doesn't support it.
- Clear, plain writing — this role is judged partly on its own prose, not only on what it commissions.
Nice to have
- B2B experience, particularly with a sales cycle longer than three months.
- Experience ghostwriting for executives, with the discretion that requires.
- Familiarity with a marketing automation platform such as HubSpot, for handoff into nurture sequences.
- Basic HTML or CMS troubleshooting skills, so a formatting bug doesn't require a ticket.
- Experience building a case study or customer reference program from nothing.
Benefits
- Medical, dental and vision coverage starting on your first day.
- 401(k) with a 3% company match.
- Annual professional development budget of $1,500.
- Hybrid schedule: three days a week in our Boston office, two remote.
- Fifteen days of paid time off plus company holidays, rising to twenty after two years.
Salary range
As posted for this sample role. Real pay varies by employer, location and experience.
$80,000–$105,000/ yr
ATS keywords for this role
The applicant tracking system (ATS) — the recruiting software a hiring team searches and filters applicants with — will screen for these. Weight shows how central each one is to this specific posting.
Required and central (3)
Important (6)
Mentioned in passing (9)
Frequently asked questions
Is a content marketing manager expected to do all the writing?
It depends entirely on team size, and postings are inconsistent about saying so. At a small company, yes — you may write nearly everything yourself. At a larger one, the job is closer to an editor and project manager working through a freelance bench. Ask directly in the interview: 'in a typical month, how many pieces do you personally draft versus assign?'
How is content marketing measured, if not by direct revenue?
Organic traffic growth to owned pages, keyword rankings for terms that matter to the business, and — the most honest signal — how often sales reps actually send a piece of content to a prospect. Full-funnel revenue attribution is the metric everyone wants and almost nobody has cleanly, because content's influence is usually one touch among many over a long cycle.
Does this role need to know SEO, or is that a separate specialist's job?
Both exist in practice. Some companies fold SEO fully into the content marketing manager role; others hire a dedicated SEO Specialist and expect the content manager to execute against that person's research. Either structure works — what matters is that a posting says which, so you know whether you're being hired to do keyword research or to write against someone else's.
This was a sample. Your resume should be tailored to the real thing.
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