Marketing Coordinator Job Description
A marketing coordinator job description template, the ATS keywords that matter, and how to tell a genuine entry-level role from an under-leveled one.
Marketing coordinator is meant to be the genuine entry point into the field — the role built for someone with little or no full-time marketing experience, learning the mechanics of campaigns, events, and reporting under people who already know what they're doing. In practice, a large share of postings for this title ask for two to three years of experience and half a dozen tools, which turns an entry-level job into one only people who already have entry-level experience can get.
The mismatch usually comes from scope creep rather than dishonesty. A coordinator role gets written by whoever needs the most help right now, and each addition — handle event logistics, learn the CRM, draft the newsletter — feels reasonable on its own. Stacked together, the posting ends up describing a marketing generalist's job at a coordinator's salary and title.
The useful signal, reading one of these, is the ratio of tasks phrased as support to tasks phrased as ownership. A posting built mostly from words like assist, support, and help coordinate is describing what the title promises. One built mostly from manage, own, and lead — at a coordinator's salary — is describing a different, underpaid job.
Vellacourt · Denver, CO
Full-time · Hybrid
$46,000 – $58,000
About the role
Vellacourt is hiring a Marketing Coordinator to support our content, SEO, and social team with the operational work that keeps campaigns moving: scheduling, asset requests, event logistics, and reporting. You will report to the VP of Marketing and work across the whole team rather than owning one channel.
This is a genuine entry-level role. We are hiring for organization, follow-through, and a willingness to learn our tools — not for someone who already runs campaigns independently. Six months in, you should expect to be trusted with more ownership; on day one, you are not expected to have it.
What you'll do
- Maintain the team's shared content and campaign calendar, and flag conflicts or gaps before they become problems.
- Coordinate logistics for webinars and in-person events: registration pages, vendor scheduling, day-of support.
- Enter and update contact and campaign data in our marketing automation platform.
- Draft first passes of routine copy — newsletter blurbs, social captions, internal recaps — for a teammate to edit.
- Pull weekly performance numbers into a shared reporting template for the rest of the team to use.
- Manage the team's asset library so people can find the latest logo, deck, or one-pager without asking around.
- Route vendor invoices and track the team's budget against plan.
- Support the Content Marketing Manager and SEO Specialist with research and administrative tasks as needed.
What we're looking for
- Zero to two years of professional experience; an internship or campus marketing role counts.
- Strong organizational habits — this role is judged on what doesn't fall through the cracks.
- Comfort learning new software quickly; you will touch a CMS, a marketing automation tool, and a design tool.
- Clear written communication, since a large part of the job is coordinating other people's work.
- A bachelor's degree in marketing, communications, or a related field, or equivalent practical experience.
Nice to have
- Familiarity with a marketing automation platform such as HubSpot or Marketo, even at a beginner level.
- Basic experience with a design tool such as Canva for simple, on-brand asset requests.
- Event or campus activity planning experience, paid or volunteer.
- Exposure to Google Analytics or a similar reporting tool.
Benefits
- Medical, dental and vision coverage starting on your first day.
- 401(k) with a 3% company match.
- Annual professional development budget of $1,500.
- Hybrid schedule: three days a week in our Denver office, two remote.
- Fifteen days of paid time off plus company holidays, rising to twenty after two years.
Salary range
As posted for this sample role. Real pay varies by employer, location and experience.
$46,000–$58,000/ yr
ATS keywords for this role
The applicant tracking system (ATS) — the recruiting software a hiring team searches and filters applicants with — will screen for these. Weight shows how central each one is to this specific posting.
Required and central (1)
Important (5)
Mentioned in passing (10)
Frequently asked questions
Is 'marketing coordinator' really an entry-level title?
It's supposed to be, and often is. The title becomes misleading only when a posting pairs it with two-plus years of experience and ownership of an entire channel — at that point it's an entry-level salary attached to a mid-level job description. Read the requirements section, not just the title, before assuming the level.
What's the difference between a marketing coordinator and a marketing specialist?
Coordinator roles are typically cross-functional and operational, supporting several channels or the whole team. Specialist roles are typically deeper in one channel — a content specialist, an email specialist — with more independent ownership of that one thing. Coordinator is usually, though not always, the more junior title of the two.
What does this role actually lead to?
Most commonly, a channel-specific role — content, social, SEO, or lifecycle marketing — once you've shown which part of the work you're best at and want more of. A coordinator role that has run for over a year with no path to a titled channel role is worth asking about directly in an interview.
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